The UE-Caloocan CAS offers only one course, Bachelor of Arts major in Communication Arts. The course is designed to provide the student opportunities to learn the theories and practice of profession in the different media of human communication, specifically in print, broadcast, and electronic media, theater, advertising, communications research, and public relations.
MISSION
VISION
SPECIFIC OBJECTIVES
• To equip the student with a theoretical background in the practice of the profession in the different media of human communication;
• To provide the student concrete learning experiences on the practice of the profession in the different media of human communication;
• To develop the student's basic and thinking skills and personal qualities relevant to the practice of the profession in the different media of human communication;
• To expose the student to the realities of the different media of human communication in the Philippines ;
• To inculcate in the student the social responsibilities of the professionals in the different media of human communication.
CAREER OPPORTUNITIES
Graduates of the AB Com Arts can work in print and broadcast media (newspaper, radio, and television firms), advertising agencies, public relations departments or firms, communication and market research companies, theater companies; or in the academe.