College of Business Administration - History

HISTORY

casFounded as the mother unit of the University of the East, the College of Business Administration started as a CPA Review School in 1946. With an enrollment of only 213, the review classes expanded into a college, the College of Commerce. In 1963, it was renamed the College of Business Administration.

Founded as the mother unit of the University of the East, the College of Business Administration started as a CPA Review School in 1946. With an enrollment of only 213, the review classes expanded into a college, the College of Commerce. In 1963, it was renamed the College of Business Administration.

The College has had a line of distinguished men and women at its helm. Dr. Santiago F. De La Cruz, the first Dean of the College (1947-1971), pushed for excellent performance at the CPA board examinations. As a result, graduates have garnered the 1st to the 20th places in the board examinations over the years.

In 1976, extension programs were organized at the Caloocan Campus or UE Caloocan. Among the programs offered were four-year BSBA courses in various areas of specialization. In the 1986 reorganization, the office of the Dean of the College of Business Administration-Caloocan (CBA Caloocan) was created, and Teresita Nadurata was appointed its first Dean. She implemented the same curricular programs as those offered in the Manila Campus.

October 1991 saw the fusing of the two Colleges of Business Administration under the stewardship of Dean Nadurata. The objective was to achieve uniformity of programs in both Campuses. Meanwhile, Zenaida S. Diola served as Associate Dean of CBA Caloocan.

Upon the retirement of Dean Nadurata in 1993, Ester F. Ledesma took over the deanship in the Manila Campus while Chancellor Desideria R. Rex served concurrently as Dean of CBA Caloocan until the appointment of Dr. Jose P. Nagayo in 1996.

CBA Caloocan Dean Nagayo was succeeded shortly after by Dr. Francisco L. Lontoc, who served up to April 30, 1997. Associate Dean Asuncion B. Howe was designated Officer-in-Charge until the appointment of a new Dean, Dr. Felino L. Ampil Jr., in January 1998.

Dr. Jose C. Benedicto became Dean of CBA Caloocan in 1999. Dean Benedicto served on a concurrent capacity when he was appointed Chancellor of UE Caloocan shortly after Mr. Baltazar N. Endriga, a CBA Manila alumnus (BBA 1960, magna cum laude), became the next Dean of the College. Formerly President and Chairman of the Board of Trustees of the Cultural Center of the Philippines, Dean Endriga had to relinquish the CBA Caloocan deanship following his appointment as UE's Vice President for Academic Affairs and then as the University's President and Chief Academic Officer.

Mr. Eduardo M. Trinidad, also as CBA Manila alumnus (BBA 1972, cum laude), was the CBA Caloocan Dean from May 2002 to April 2006. A banker for 20 years and a guest faculty member at the Asian Institute of Management before becoming the College's Dean in May 2002, Dean Trinidad has worked closely with the Accountancy faculty to strictly implement the retention policy for Accountancy students, to improve the quality of teaching and to push for the teachers' continuing professional development.

Ms. Estelita D. Bello, another UE alumna (BBA 1972, summa cum laude) was appointed CBA Caloocan Dean in May 2006. Prior to becoming Dean, she worked for five different companies in various capacities for 31 years. Her stint in UE marks her full-fledged debut in the academic realm. She focused on improving the Accountancy program to maintain the consistent showing of UE graduates in the board exams. She views her becoming CBA Caloocan Dean as a chance to share all her learning with young people and a good way to round up her working life.

The College is now under the Deanship of Dr. ROGELIO V. PAGLOMUTAN, with his expertise in the fields if Finance and Economics the college will surely reach new academic heights.

The College of Business Administration in Manila as well as in Caloocan register the highest enrollment among the UE Colleges annually. It continues to produce graduates who are highly placed in private and in government institutions.

Contact Details

College of Business Administration: (632) 367-45-72 loc 102
Direct Line: (632) 362-2907