Founded as the mother unit of the University of the East, the UE College of Business Administration-Manila started as a CPA review school in September 1946
The review school later became the Philippine College of Commerce and Business Administration (PCCBA) in the summer of 1947. Those early review classes, with an enrollment of only 213, expanded into a college, the College of Commerce, under the PCCBA. In 1963 the College was renamed as the UE College of Business Administration.
The UE College of Business Administration (CBA) has had a line of distinguished men and women at its helm. Dr. Santiago F. De La Cruz, the first Dean of the College (1947-1971) pushed for excellent performance at the CPA board examination. As a result, UE graduates garnered the 1st to 20th places in the CPA board examinations within his years as dean.
Dean Sotero Lopez continued the programs of Dr. Dela Cruz. Upon the retirement of Dean Lopez in 1974, Dr. Isidro D. Cariño took over the helm of the College. In 1976, he introduced the BSBA Special Degree Program (BBM Program for Executives without a College Degree).
Professor Jesus Casino succeeded Dr. Cariño in 1977. Then, Atty. Jose Papa, OIC Prof. Carmen Lim, Dr. Feliciano Roque Jr. and Vice President for Finance and Dean Erlinda Pefianco successively continued, like their predecessors did, the main goal of the College: of training the youth to be competent in the field of business. In 1990, Dean Pefianco implemented the College’s Bachelor of Science in Accountancy program.
To ensure better operation and supervision of the College, the office of the Associate Dean was split into two, with Prof. Ester F. Ledesma designated as Associate Dean for Accountancy and Dr. Mercedes J. Manaois as Associate Dean for Business. The College was then granted the Level I Accredited Status by the Philippine Association of Colleges and Universities-Commission on Accreditation (PACUCOA). In 1990, upon Dean Pefianco’s appointment as Undersecretary of the Department of Education, Culture and Sports, Dr. Mercedes J. Manaois assumed the deanship of the College.
What would become the University of the East-Caloocan was born when an extension CBA program began in UE’s Caloocan Campus in 1976. In 1977 the College started to offer the complete roster of four-year BSBA courses in UE Caloocan. During a reorganization in 1986, the office of the Dean of the College of Business Administration was created for UE Caloocan, with Prof. Teresita Nadurata appointed as the first Dean of UE CBA Caloocan.
October 1991 saw the fusing of the Colleges of Business Administration of UE’s Manila and Caloocan Campuses under the stewardship of Dean Nadurata. The objective was to achieve a uniformity of the program for both Campuses. In 1992, UE CBA Manila was granted Level II Accredited Status.
After the retirement of Dean Nadurata came Dr. Jose P. Nagayo. Afterwards, Dr. Francisco Lontoc Jr., then Mr. Baltazar N. Endriga, and then Mr. Eduardo M. Trinidad successively became UE CBA Caloocan Dean.
Meanwhile, in UE CBA Manila, Associate Dean Ester L. Ledesma became Officer in-Charge, later assuming the deanship in February 1994. Dean Ledesma envisioned a two-pronged centerpiece program for UE CBA Manila, aimed at the improvement of the quality of instruction by implementing a highly selective admission process for the BSA Program and retention policies as well as continuing faculty development. Dean Ledesma also adapted a program for student care through the Homeroom Year Level Advisory Program (HYLAP).
In 1998, Mr. Numeriano M. De La Cruz assumed the deanship of UE CBA Manila. He adapted a five-year BSA curriculum program aimed at producing competitive and high-quality Accounting graduates.
In 2000 Dr. Rellita D. Paez became the CBA Manila Dean. She was credited for the College’s Level II Re-accreditation by PACUCOA. Dean Geronimo C. Estacio took over from Dr. Paez in 2002. Dean Estacio launched the College’s “turnaround plan,” which was envisioned to produce future CPA topnotchers through the banner program of the plan, the Accounting Honors Program.
Dean Macario G. Sevilla became UE CBA Manila Dean in 2003. He continued the Accounting Honors Program of Dean Estacio and created other programs, such as the Accounting Lecture Series and the Professorial Chair for the improvement of the College’s faculty members. Dean Sevilla also envisioned UE CBA Manila’s achievement of PACUCOA Level III Accreditated Status by upgrading the College’s faculty profile.
After Dean Sevilla, Mr. Numeriano De La Cruz, by then UE’s Vice President for Information Technology Systems and UE Manila Chancellor, took over anew as CBA Manila Dean from 2004 to 2005. Upon the recommendation of Chancellor De La Cruz, then Associate Dean Tessie B. Cheng-Cua became the Dean of the College in October 2005. On the other hand, Ms. Estelita Bello, who came from the private sector, became UE CBA Caloocan Dean upon the resignation of Dean Trinidad in 2006.
Dean Cua and Dean Bello collaborated in February 2007 to enforce a much stricter retention policy for Accountancy students. The policy is known as the Unified Qualifying and Retention Policy for BSA.
In UE Manila’s bid to acquire autonomous status by 2009-2010, UE President Ester A. Garcia decided to pursue the PACUCOA Level II-Accredited Business Administration program of CBA Manila. Thus, the College was visited for its third Level II Re-accreditation in March 2007.
Dr. Ma. Roselle G. Divinagracia took over from Dean Cua in 2007 and continued the programs of CBA Manila. In 2009, former Associate Dean Veronica N. Elizalde took over as UE CBA Manila Dean. She implemented the highly selective admission and strict retention policy in the BSA program; upgraded curricula in all levels of the discipline to make them relevant, globally competitive and responsive to the needs of the business and the industry and the demands of the 21st century. The College’s quality of instruction is strengthened through continuing professional development to effectively and efficiently deliver services to the students.
To this day, Dean Elizalde continues to build on the commitment of providing quality business education. She is credited for CBA Manila’s BSBA program attaining Level IV Accredited Status by PACUCOA in 2015.
Within the past 68 years, the UE College of Business Administration has produced more than 350 top placers in the CPA board examinations. Twenty-nine of these are 1st Placers while at least 50 have been 2nd or 3rd Placers. The rest of the top placers earned the 4th to 20th slots.
The UE College of Business Administration-Manila’s performance in the licensure examination for certified public accountants has consistently been better than the national level passing percentages in the last few years. To wit, the College’s first-timers’ passing rates in the July 2014 and May (2015, 2016, 2017 and 2018) exams averaged 54.33%, while averaging more than 81% in the October (2013, 2014, 2015, 2016 and 2017) exams.
Effective school year 2018-2019, the UE College of Business Administration-Manila will be offering a new course: the Bachelor of Science in Management Accounting. This is together with the revised curricula for Bachelor of Science in Accountancy, and Bachelor of Science in Business Administration majors in: Business Management, Financial Management, Business Economics with a Specialization Track in Business Analytics, and Marketing Management. All these curricular programs are compliant with pertinent CHED Memorandum Orders, series of 2017. Moreover, the special business degree program tailor-made for executives wanting to earn a baccalaureate degree continues to be offered in the UE College of Business Administration-Manila.
College of Business Administration
Prof. VERONICA N. ELIZALDE
Prof. ANGELITO C. DESCALZO
Prof. OFELIA R. NILO
UE Business Administration Dean’s Office
(632) 8735-54-71 loc 354 – 355 – 356
Direct Line: (632) 8735-85-32
UE Business Administration email address:
Mon – Fri 8:00A.M. – 5:00P.M.