Bachelor of Science in Business Administration major in Marketing Management
| SUBJECT CODE | DESCRIPTION | UNITS | ||
|---|---|---|---|---|
| FIRST YEAR / FIRST SEMESTER | ||||
| BBC 1101 | Basic Microeconomics | 3 | ||
| BBC 1109 | Human Resources Management | 3 | ||
| BBE 4301 | Statistical Analysis with Software Application | 3 | ||
| BMM 1201 | Consumer Behavior | 3 | ||
| MLC 1101 | Literacy/Civic Welfare/Military Science 1 | 3 | ||
| PPF 1101 | PATHFIT 1 (Movement Education) | 2 | ||
| ZGE 1104 | Mathematics in the Modern World | 3 | ||
| ZGE 1106 | Readings in Philippine History | 3 | ||
| Total Units | 23 | |||
| FIRST YEAR / SECOND SEMESTER | ||||
| BBC 1106 | Essentials of Accounting | 3 | ||
| BBC 1201 | Quantitative Techniques in Business | 3 | ||
| BMM 1203 | Marketing Research | 3 | ||
| BMM 2101 | Professional Salesmanship | 3 | ||
| MLC 1102 | Literacy/Civic Welfare/Military Science 2 | 3 | ||
| PPF 1201 | PATHFIT 2 (Physical Fitness) | 2 | ||
| ZGE 1102 | The Contemporary World | 3 | ||
| ZGE 1107 | Science, Technology, and Society | 3 | ||
| ZGE EL01 | GE Elective 1 | 3 | ||
| Total Units | 26 | |||
| FIRST YEAR / SUMMER | ||||
| BBC 1200 | International Business and Trade | 3 | ||
| BMM EL01 | Professional Elective 1 | 3 | ||
| ZGE 1103 | Ethics | 3 | ||
| Total Units | 9 | |||
| SECOND YEAR / FIRST SEMESTER | ||||
| BBC 1108 | Good Governance and Social Responsibility | 3 | ||
| BMM 2201 | Product Management | 3 | ||
| BMM 2202 | Distribution Management | 3 | ||
| BMM 3202 | Retail Management | 3 | ||
| BMM 4101 | Pricing Strategy | 3 | ||
| PPF 2101 | PATHFIT 3 | 2 | ||
| ZGE 1105 | Purposive Communication | 3 | ||
| ZGE 1109 | Life and Works of Rizal | 3 | ||
| ZGE EL02 | GE Elective 2 | 3 | ||
| Total Units | 26 | |||
| SECOND YEAR / SECOND SEMESTER | ||||
| BBC 1102 | Fundamentals of Business Analytics | 3 | ||
| BBC 1107 | Feasibility Study | 3 | ||
| BMM 3101 | Marketing Communications (Advertising) | 3 | ||
| BMM 3201 | Digital Marketing | 3 | ||
| BMM EL02 | Professional Elective 2 | 3 | ||
| BMM EL03 | Professional Elective 3 | 3 | ||
| PPF 2201 | PATHFIT 4 | 2 | ||
| ZGE 1101 | Art Appreciation | 3 | ||
| ZGE 1108 | Understanding the Self | 3 | ||
| Total Units | 26 | |||
| SECOND YEAR / SUMMER | ||||
| BBC 1104 | Busines Law (Obligations & Contracts) | 3 | ||
| BMC 1102 | Strategic Management | 3 | ||
| BMM EL04 | Professional Elective 4 | 3 | ||
| Total Units | 9 | |||
| THIRD YEAR / FIRST SEMESTER | ||||
| BBC 1103 | Business Analytics (Data Warehousing) | 3 | ||
| BBC 1105 | Business Venture | 3 | ||
| BBC 1202 | Taxation (Income Taxation) | 3 | ||
| BBC 4980 | Business Research | 3 | ||
| BMC 1101 | Operations Management (TQM) | 3 | ||
| BMM 4102 | Marketing Management | 3 | ||
| ZGE EL03 | GE Elective 3 | 3 | ||
| ZPD 1101 | Personality Development | 1 | ||
| Total Units | 22 | |||
| THIRD YEAR / SECOND SEMESTER | ||||
| BBC 4990 | Thesis Writing | 3 | ||
| BMM 4970 | Practicum/Work Integrated Learning | 6 | ||
| Total Units | 9 | |||
Legend : ( ) = units enclosed with parenthesis are considered as Non Academic Subject | ||||