UE Hosts First Ever ‘ArtEast’ Creative Confab


The University of the East, through the UE College of Fine Arts, Architecture and Design (CFAD) and affiliate organizations Pintura and ArtStroke, will be introducing “ArtEast,” a creative conference for designers, artists, developers and designers. This “creative con” makes its debut this Thursday, October 3, 2019, 1 to 6 p.m., at the Multipurpose Hall of the Dr. Lucio C. Tan Building in UE Caloocan.

The event, whose theme is “Know your passion, create your future,” will focus on visual communication strategies, different fundamentals of animation, and various opportunities to hone and develop CFAD students’ designated careers. As such, ArtEast will be a venue for meeting and interacting with a line-up of diverse, multi-awarded, and well-known artists from various schools, who will share their respective stories and experiences in the art industry.

There will be four designated ArtEast 2019 speakers, namely (in alphabetical order) Prof. Don S. Amorsolo, a master painter and academician; Mr. Edgar “Ed” B. Arcilla, a visual and fiber optics light artist; Mr. Jan Lester Letada, a digital animator and visual artist specializing in Toonboom’s Harmony animation program; and Mr. Biboy Royong, creative director at the ad agency Dentsu Jayme Syfu.

Prof. Amorsolo, who had been the College Secretary of the former UE College of Fine Arts, is a Bachelor of Fine Arts (BFA), major in Painting graduate of the College of batch 1977, back when it was still the UE School of Music and Arts (SMA). He was recently the Dean of the School of Fine Arts and Design of Philippine Women’s University, and had been an Assistant Professor and is the incumbent Chair of the Department of Fine Arts, Interior Design and IT Multimedia Design Animation of St. Scholastica’s College. A recipient of eight grants, including as Fulbright Scholar-in-Residence at the University of the Pacific in Stockton, California, USA, Prof. Amorsolo had been Chairman of the Board of Directors of the Fernando C. Amorsolo Art Foundation, Inc. and has staged one-man exhibits in the National Museum of the Philippines as well as in the USA and Austria.

Mr. Arcilla is likewise a BFA graduate (major in Advertising, batch 1972), of the then UE SMA. He has had a diversity of creative and corporate experience locally and abroad, including having been a resident artist of the Hyatt Regency Hotel in Hong Kong, Singapore and Sydney, and as sole proprietor of the HK-based Emar Company, his own production outfit that specialized in his trademarked Unlimited Fiber Optics. To date, he is the proprietary owner of a fiber-optics system for indoor and outdoor advertising. A participant in over 40 painting and photo art exhibits, Mr. Arcilla has been the President of the UE Fine Arts Alumni Association (UEFAAA) and had been an officer or member of various outfits, including the Advertising Board of the Philippines and the Technical Guild for Entertainment. He has been awarded twice by the UE Alumni Association Inc.: as Most Outstanding Alumni Awardee in the field of Fine Arts in 2000, and as one of UE’s 60 Most Outstanding Alumni Awardees in 2006.

Mr. Letada has done much cut-out animation for Xentrix Toons Inc., handling work on such titles as ‘Littlest Pet Shop’, ‘Transformers Rescuebots Academy’, ‘P. King Duckling Shorts [and] Series’, ‘My Little Pony’ and ‘Freak Brothers’; for Toon City’s ‘Last Kids on Earth’; and for Top Draw Animation’s ‘Pinypon’, season 4 of ‘Titeuf’ and the respective second seasons of ‘Penn Zero’ and ‘Skinner Boys’. An Architecture alumnus of Bicol University, Mr. Letada has been a freelance tattoo artist since 2011.

Mr. Royong has been an art director/creative director for much of his career, having worked as such for a succession of agencies, including Ace Saatchi & Saatchi, McCann Worldgroup, JWT (J. Walter Thompson) and DM9JaymeSyfu. An Visual Communications alumnus of the UP CFA and is skilled in art direction, concept development and illustration, Mr. Royong has earned honors and awards from prestigious bodies such as Cannes Lions, the Clio Awards, D&AD, Spikes Asia and AdFest.

ArtEast coincides with the 20th anniversary of ArtStroke and the 13th anniversary of Pintura, the latter short for “Painting in natural talent using rapid art”.

Admission is free to the UE community, especially to the University’s CFAD students and artistically inclined senior high school students. Registration onsite will start at 12 noon, but pre-registration is welcome via https://ticketing.events/app/portal/1/4750.

Cheers, Warrior ArtEasts!


Comments are closed.