UE Hosts ‘Congress 2020: Advances in Sustainable Enterprise Research’


The first big event of the University of the East unfolds this Monday, January 20, 2020, as the UE College of Business Administration-Caloocan convenes “Congress 2020: Advances in Sustainable Enterprise Research.” The daylong program will take place at the Multipurpose Hall of the Dr. Lucio C. Tan Building in UE Caloocan.

This event was conceived in 2019 to provide a venue and platform for researchers, academics, business executives, non-profit managers and government constituents to share their insights, experience and scientific pursuits on the theme of “Innovations for Sustainable Societies.”

Endorsed by the Commission on Higher Education, Congress 2020 called for the active participation of officials, employees and students of private higher educational institutions and state and local universities and colleges.

The Congress 2020 co-convenor is Sekolah Tinggi Ilmu Ekonomi Mahardhika (STIE) or Mahardhika School of Economics, a topnotch business and economics school based in Surabaya, Indonesia. As such, Congress 2020’s concurrent research sessions will feature some 30 studies authored by researchers belonging to UE and STIE, as well as other Philippine universities and Japan’s Nakamura Gakuen University.

The Congress topics are “Job Crafting and Sustainability Initiatives in the Workplace”; “The Future of Sustainability and Integrated Reporting”; “Entrepreneurship for Sustainability”; “Disruptive Innovation and the Sustainable Economy”; “Strategy and Sustainable Business Models”; “Financial Literacy and Inclusion”; “Innovations in Public-Private-People Partnerships for Sustainability” and “Sustainable Market Orientation and Sustainable Marketing”.

The entire program kicks off at around 8:30 a.m. with a succession of plenary sessions, namely on “Disruptive Innovation and Lifelong Learning for All” by Asian Institute of Artificial Intelligence President-CEO Dennis Franco M. Layug; “Strategy and Sustainability” by Tiger Bros. Ventures Inc. President Ferdinan C. Chua; and “Entrepreneurship for Sustainability by Farron Café President Ronnel Hombre.

The keynote speech, on “Financial Literacy and Inclusion,” will be delivered by Philippine National Bank Senior Vice President Christian Jerome O. Dobles.

The whole program will conclude with the launching of a Chief Financial Officer lecture series and fellowship involving the Beta Epsilon Sigma-Hiyas ng Silangan (BES-HNS) Foundation Inc., which, along with the UE CBA Caloocan Alumni Association Inc., is a Congress 2020 partner.

Welcome to UE, guest speakers and researcher guests! And cheers to the organizers, supporters and contributing researchers of Congress 2020 from within and beyond UE! Mabuhay!


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