UE Marketing Director & Alumnus Jess Tanchanco, 1930-2014


The entire UE community expresses deep sorrow at the sudden passing today of Dr. Jesus T. Tanchanco Sr., who for nearly a decade now has been the Executive Director of the University’s Marketing Department. He died of cardiac arrest before 1 p.m. today, April 14, 2014, at the UE Ramon Magsaysay Memorial Medical Center Inc. after experiencing chest pain. He was 83 years old.

Dr. Tanchanco, a fiercely loyal UE alumnus, earned his Bachelor of Business Administration degree from the UE College of Business Administration in 1953. Prior to his graduation, the young Jess had received a Gold Medal for Campus Leadership also in 1953.

He was one of the prime movers behind United Laboratories (Unilab) in the 1950s and 1960s. In the ’60s, he was also elected President of the UE Alumni Association Inc., from 1962 to 1964. In 1965, he was one of the Ten Outstanding Young Men awardee―the first UE alumnus to become a TOYM honoree.

He went on to join the government under the administration of Ferdinand Marcos. As such, he was Minister of Food, Administrator of the National Food Authority and President of Food Terminal Inc., among other designations. He had also been an Assemblyman of Malabon and of Valenzuela during the Intermin Batasang Pambansa. (Born in Bulacan, Dr. Tanchanco was a longtime Malabon resident up to his demise.)

The UE Alumni Association Inc. (UEAAI) recognized him as one of the 10 Outstanding UE Alumni in 1969, then with the Most Outstanding Alumnus in Government Service Award in 1973. He has earned the Presidential Heritage Award in 1970 and earned the Presidential Merit Award in 1980.

While he had long been very active as a UE alumnus, Dr. Tanchanco went on to return to his Alma Mater in an official capacity, initially as the President of the now defunct UE Foundation for Research and Advanced Studies Inc. (UE-FRASI) in the early 2000s. In 2005, on the invitation of former UE Chairman of the Board and Chief Executive Officer Panfilo O. Domingo, Dr. Tanchanco was appointed Executive Director of UE’s newly conceived Marketing Department.

As head of UE’s Marketing Department, Dr. Tanchanco was the brains behind many of UE’s marketing activities and programs such as the University’s School-to-School Promotion (STSP), and was instrumental in inspiring Management to adopt red and white as the new official colors of UE.

He became all the more active as well as a UE alumnus. At the time of his passing, he was newly sworn in as Adviser of the UEAAI and was the President of the UE Alumni Foundation.

Ever energetic and upbeat despite his advancing age, Dr. Tanchanco likewise got appointed Team Manager of the UE Red Warriors Men’s Basketball Team, a position that he held during the consecutive UE coaching stints of now former Warriors Head Coaches Lawrence Chongson, Jerry Codiñera and David “Boycie” Zamar.

Dr. Tanchanco had been awarded four honorary (honoris causa) doctorate degrees: Doctorate in Humanities from the Central Colleges of the Philippines and Central Luzon State University; Doctorate in Science from De La Salle Araneta University; and Doctorate in Business Administration from the Polytechnic University of the Philippines.

Dr. Tanchanco is survived by his wife Alice, their sons and daughter and several grandchildren.

The wake begins tonight, April 14, 2014, at Superior Chapel on the ground floor of the new building of Funeraria Paz on Araneta Avenue in Quezon City. Dr. Tanchanco will be laid to rest on Saturday, April 19, 2014, 3 p.m., at the Holy Cross Memorial Park in Novaliches.

Rest in peace, Dr. Tanchanco. Thank you for your indomitable Warrior spirit and unmistakable devotion towards Lualhati, good Sir.


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