Warrior Prof Presents Research at International Communication Conference

The group shot shows Dr. Pascual (seated, far left) with UE delegates and Broadcasting students (standing from 2nd from left) Jhesamin V. Soriano (1st year), Chicklet P. Diaz (4th yr.), Jaycee Lawrence V. Ogayre (2nd yr.), Joanna Mae N. Bartolome (1st yr.), Michael I. Ojeda Jr. and Ma. Aurora Tan (both 4th yr.), together with officials of the UP College of Mass Communication’s Communication Research Department, and Philippines Communication Society officials and VIPs, including Philippine Business News columnist and recent senatorial candidate Samira Gutoc-Tomawis and Dean Arminda V. Santiago, PhD, of the UP College of Mass Communication and Dr. Pascual’s dissertation adviser (seated, 2nd and 3rd from left).

The group shot shows Dr. Pascual (seated, far left) with UE delegates and Broadcasting students (standing from 2nd from left) Jhesamin V. Soriano (1st year), Chicklet P. Diaz (4th yr.), Jaycee Lawrence V. Ogayre (2nd yr.), Joanna Mae N. Bartolome (1st yr.), Michael I. Ojeda Jr. and Ma. Aurora Tan (both 4th yr.), together with officials of the UP College of Mass Communication’s Communication Research Department, and Philippines Communication Society officials and VIPs, including Philippine Business News columnist and recent senatorial candidate Samira Gutoc-Tomawis and Dean Arminda V. Santiago, PhD, of the UP College of Mass Communication and Dr. Pascual’s dissertation adviser (seated, 2nd and 3rd from left).

University of the East College of Arts and Sciences-Manila Associate Professor Julius Cesar R. Pascual, PhD, was one of the paper presenters at the recent 2nd Communication Research International Conference (CRIC), held on October 17-18, 2019, at the University of the Philippines-Diliman.

Dr. Pascual’s presentation at the CRIC, whose theme was “Crossroads and Off-Roads in Online Worlds,” is his research paper titled “Stories sit in places: Broadsheet and online media representations of the farmers-victims and the underlying social development discourses in the Kidapawan Massacre.”

This is actually a snippet of his UP PhD in Communication dissertation on “Media representations of the Kidapawan farmers and social development communication in the Kidapawan Massacre,” which he produced through a grant by the Commission on Higher Education (CHED) and UE, and was adjudged Best Dissertation after defending it on May 21, 2019, and which he presented at the National Communication Research Conference in 2018, also in UP Diliman.

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His study “analyzed and explored the media and self-representations of farmers-victims in Kidapawan City, North Cotabato, in Mindanao, Philippines, [particularly examining] how broadsheet and online media represented the oppressed and marginalized farmers along with the Lumad, who were reportedly involved in certain socio-political issues with the government.”

He “recommends that broadsheet and online media should suggest ways in which both people- and production-centered development would be complementary structures in their reports of the said April 1, 2016 tragedy in the grassroots. The Kidapawan Massacre can go down in history as yet another Mendiola or Hacienda Luisita Massacre in the making.” Dr. Pascual thus proposes, “the conceptualization of an alternative approach: a Communication and (in) Social Development (CSD) model for Philippine society in the pursuit of good governance and journalism for a higher purpose in society…”

Dr. Pascual’s full dissertation will be published in an upcoming edition of the UE Research Bulletin.

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CRIC 2019 is an initiative of the UP College of Mass Communication (CMC) Department of Communication Research, duly endorsed by CHED, and included keynote and plenary speakers as well as parallel paper presenters from countries, aside from the Philippines, such as the USA, China, Taiwan, Hong Kong, Korea, Indonesia and others.

Prof. Pascual has been the incumbent Program Coordinator of the College’s Communication Arts Cluster (i.e., the College’s Broadcasting and Journalism programs) since 2017. He was the Chair of the College’s Communication Arts Department from 2015 to 2017, and earned two degrees from the Polytechnic University of the Philippines: Bachelor in Journalism in 2003 and Master of Arts in Language Teaching in 2010.

Kudos, Warrior Researcher and Delegates!

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#CheersforTomorrow
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