MISSION

The UE College of Business Administration commits itself to prepare the youth through relevant, responsive and ethical curricular programs into morally upright, competent and well-rounded entrepreneurs, accountants, and business managers.

VISION

The UE College of Business Administration of the University of the East aims to be recognized as one of the top five producers of highly competent graduates who possess the knowledge, skills, values and attitudes that prepare them to compete on an event keel in both the local and global workplace in the 21st century.

GOAL

The College of Business Administration is committed to provide equal opportunities in quality business education, consistent with the UE mission and our national aspiration, and geared toward global interdependence.

OBJECTIVES

1. To continuously upgrade curricula in all levels of discipline to make them responsive to the needs of business and industry;
2. To inculcate in every business student academic excellence, professional and social responsibility, as well as entrepreneurship;
3. To ingrain in the minds and hearts of its faculty members their commitment to their profession and their responsibility to keep abreast with the latest standards, trends and developments of their chosen profession or field of expertise through continuing professional education;
4. To ensure that its faculty members conduct themselves with integrity and in an ethical manner as prescribed by the Code of Ethics of their respective professions and guided by the core values articulated by the University;
5. To inculcate in its administrative staff the values of productivity, honesty and integrity in providing service to the University, the faculty and, most of all, the studentry;
6. To promote the culture of research among the faculty, the administrative staff and the studentry; and
7. To extend valuable public service to nearby communities.