Bachelor of Science in Business Administration(BSBA)
Major in Marketing Management (BMM)

A 4-year course that adopts a managerial approach in applying the principles and techniques in Marketing. The course is intended to train students in preparing marketing plans and programs, and develop marketing activities necessary to attain the desired objective.

Goal

The Department of Marketing aspires to prepare its students to become competent and socially responsible leaders in their entrepreneurial and corporate endeavors in the field of Marketing.

Specific Objectives

The Department of Marketing aims to produce graduates who are:

1. Equipped with the principles and best practices of modern Marketing;
2. Capable of conceptualizing and actualizing good marketing plans and programs;
3. Confident and enthusiastic to compete with other graduates and meet the challenges and pressures of work;
4. Imbued with a positive and proactive attitude and capable of making sound and informed judgment;
5. Professional and fair in their business dealings with their employer and clients;
6. Willing to contribute to the economic development of the community and society as a whole.

Career Opportunities

• Management Trainee in Marketing
• Marketing Assistant
• Account Executive
• Merchandiser
• PR/Advertising Assistant
• Customer Service Agent/Representative
• Junior Sales Trainer
• Receptionist
• Product/Brand Assistant
• Order/Billing Assistant
• Entrepreneur